Learn how to rank on Bing search engine because fighting for scraps on Google is ridiculous business.
You know what I’m talking about. You write the perfect article, you build the links, you pray to the algorithm gods, and... nothing. You’re on page 50, buried behind Wikipedia and three ads for insurance.
But guess what? There is another world out there. A world where the competition is lower, the users have more money, and the algorithm isn't trying to trick you every five seconds.
That world is Bing.
Yes, that Bing. The search engine you only use to download Chrome. But here’s the tea, guys: Bing is actually a goldmine. It handles millions of searches every day. It powers Yahoo, DuckDuckGo, and Ecosia. And because everyone ignores it, it is so much easier to rank #1.
In this guide, I am going to break down exactly how to rank on Bing. I’m going to keep it stupid and simple. No complex code, no math, no nonsense. Just the straight facts on how to get Microsoft to love your website.
Grab a coffee, smash that subscribe button (just kidding, this is a blog), and let's dive in.
Why Bother with Bing? (The "Google Gary" Story)
Before we get into the how, let’s talk about the why.
Let me tell you a quick story about two imaginary friends of mine: Google Gary and Bing Bob.
Google Gary is obsessed with Google. He spends 10 hours a day trying to optimize his site for the latest "Core Update." He fights with huge competitors. He’s stressed. He’s balding. He gets 1,000 visitors a day, but they are all broke college students looking for free PDF textbooks.
Bing Bob, on the other hand, is chill. He knows that Google is crowded. So, he spends 20 minutes tweaking his site for Bing. He ranks #1 for everything. His traffic is lower—maybe 300 visitors a day—but here’s the secret: His visitors are rich.
Why? Because who uses Bing?
Corporate Employees: People at work on their Windows PCs who can’t change their default browser. They are searching for B2B software, expensive services, and solutions. They have corporate credit cards.
Older Demographics: Your grandma who bought a new laptop and doesn't know how to install Chrome. She has a retirement fund and she is ready to buy that garden hose you’re selling.
The Lesson: Bing traffic converts better. If you want sales, not just eyeballs, you need to care about Bing.
Okay, let’s get technical for a second—but not too technical.
You cannot rank on Bing if Bing doesn't know you exist. Google has "Google Search Console." Bing has Bing Webmaster Tools (BWT).
If you don’t have this set up, stop reading. Go do it now. Here is the stupid-simple process. You don't even need to touch code if you already use Google.
Go to the Website: Search for "Bing Webmaster Tools" and click the first link.
Sign In: Use your Microsoft account, or just use your Google account.
The Magic Button: You will see two options.
Click Import: If you already verified your site on Google, just click "Import." Bing will log into your Google account, look at your sites, and say, "Cool, I trust Google."
Done: That’s it. You’re verified.
Why is this important?
BWT is your dashboard. It tells you what people are searching for to find you on Bing. It also has a really cool feature called "Site Scan" that is actually better than Google’s tools. It will crawl your site and tell you, "Hey, you forgot to put a title on this page, you dummy."
This is the coolest thing about Bing, and almost nobody uses it.
On Google, when you write a new blog post, you have to wait. You wait for the Google Spider (called a "crawler") to wander over to your website, sniff around, and decide to index you. This can take days. Weeks, even.
Bing said, "That’s stupid."
So they invented IndexNow.
What is IndexNow?
Imagine you are hosting a party.
The Google Way: You unlock your front door and wait. Eventually, guests might walk by and decide to come in.
The IndexNow Way: You pick up the phone, call Bing, and scream, "HEY! I HAVE PIZZA! COME OVER NOW!"
IndexNow allows your website to instantly ping Bing whenever you publish, update, or delete a post. Bing usually indexes the content within minutes.
How to Set It Up (For Non-Coders)
If you use WordPress, this is painfully easy.
Log into WordPress.
Go to Plugins > Add New.
Search for "IndexNow".
Install the plugin made by "Microsoft Bing". Yes, they made their own plugin.
Activate it.
Click "Get Started".
That’s it. You don't have to do anything else. Now, every time you hit "Publish" on a blog post, the plugin secretly sends a signal to Bing saying, "New content alert!"
Pro Tip: If you use SEO plugins like AIOSEO (All in One SEO) or RankMath, they often have IndexNow built-in. Just go to the settings and turn it on.
Keywords (Bing is Old School)
Now we need to talk about Content.
Google is very smart. Too smart, sometimes. If you search for "How to fix a leaky faucet," Google understands that you also might want to see videos about plumbing, links to buy wrenches, and articles about water damage. You don’t even need to use the exact words. You can write "water drippy thing stop" and Google figures it out. This is called Semantic Search.
Bing is... well, Bing is a bit more "literal."
Bing is like that strict English teacher you had in high school. If the prompt asks for "The History of the Roman Empire," and you write about "Ancient Italy's Big Kingdom," Bing might get confused.
The "Exact Match" Rule
To rank on Bing, you need to use "Exact Match" keywords.
If you want to rank for the keyword "Best Vegan Dog Food":
Google Strategy: You can write "Top Plant-Based Kibble for Puppies" and probably rank.
Bing Strategy: You need to put the phrase "Best Vegan Dog Food" in your title. You need to put it in your first paragraph. You need to put it in your H1 tag.
Don't Spam!
I’m not saying you should write: "Welcome to my Best Vegan Dog Food post where we talk about Best Vegan Dog Food for dogs who like Best Vegan Dog Food." That is spam. Don't do that.
But, you do need to be explicit.
The "Stupid Simple" Checklist for Bing Keywords:
Title Tag: Make sure your main keyword is in the Title of the page. Ideally, put it at the very beginning.
Meta Description: Google often ignores your meta description (that little blurb of text under the link in search results). Bing loves it. Bing actually uses it. Make sure your keyword is in there, too.
H1 and H2 Tags: These are your headers. Use the keyword there.
Anecdote Time:
I once had a blog post titled "The Ultimate Guide to Macintosh Computers." It ranked great on Google. On Bing? Crickets. Nothing.
I changed the title to "Apple Mac Guide: How to Use Macintosh Computers."
Boom. Page 1 on Bing.
Why? because people on Bing were searching "How to use Macintosh computers," and my original title didn't have those exact words. Bing is literal. Be literal.
Bing Places (Don't Ignore The Map)
If you are a local business—a plumber, a bakery, a lawyer—you need to be on the map.
Google has "Google Business Profile."
Bing has Bing Places for Business.
Here is the funny thing: Most businesses completely forget to set this up. This means if I search for "Pizza near me" on Bing, I might only see two pizza places, even if there are fifty in town. If you are one of those two, you get all the customers.
The "Stupid Simple" Setup for Bing Places
You don't even have to do any work if you already have Google Business Profile.
Go to BingPlaces.com.
Click "New User".
LOOK FOR THE SYNC BUTTON: There is a button that says "Import from Google Business Profile Now."
Click it.
Bing will literally copy-paste your hours, your photos, your address, and your phone number from Google. It takes 30 seconds.
Why Verification Matters:
Sometimes, Bing will want to verify you are real. They might send you a postcard with a PIN code, or call your business phone.
- Do not ignore the robot call. If a robot calls your store and says "This is Microsoft," don't hang up thinking it's a scam. It's probably the verification bot. Write down the PIN.
Here is a huge, massive, gigantic difference between Google and Bing.
Google claims social signals (likes, shares, tweets) are NOT a direct ranking factor.
Google says: "We don't care if you have 10,000 likes on Facebook. If your content sucks, you don't rank."
Bing says: "Ooh, look at Mr. Popular over here! 10,000 likes? You must be important. Come sit at the cool table."
Bing explicitly uses social signals as a ranking factor.
This means that if your article goes viral on Facebook, Twitter (X), or LinkedIn, your ranking in Bing will shoot up.
How to exploit this (Stupid Simple Tactics)
You don't need to be an influencer. You just need to show Bing that humans exist and they like your stuff.
The "Mom" Strategy: When you publish a new post, share it on your personal Facebook. Ask your mom to share it. Ask your best friend to like it. Bing sees this.
Add Share Buttons: Put big, ugly share buttons on your blog posts. Make it easy for people to click "Tweet this."
LinkedIn is King: Remember, Bing users are often corporate people. Microsoft owns LinkedIn. It makes sense that they talk to each other. If you are in a B2B niche (business to business), sharing your content on LinkedIn is like rocket fuel for Bing SEO.
Google was built by mathematicians who love text.
Bing was built to be a "Decision Engine" that is visually rich.
Have you ever looked at Bing Image Search? It’s actually beautiful. It’s high definition. It has filters.
Bing’s algorithm understands images and videos much better than Google does (historically).
What does this mean for you?
You cannot just write a giant wall of text. You need to break it up.
Hero Image: Every page needs a high-quality main image. Don't use a tiny, pixelated thumbnail. Bing wants HD.
Alt Text: This is the text you write to describe an image for blind users.
Embed Videos: If you have a YouTube video (or a TikTok) related to your topic, embed it in the post. Bing LOVES pages that keep people engaged, and watching a video is the best way to do that.
Pro Tip: Since Microsoft owns OpenAI (the makers of ChatGPT), Bing is getting really good at "reading" images. If you use a generic stock photo of a handshake, Bing knows it's boring. Try to use unique images if you can.
The Technical Stuff (Desktop vs. Mobile)
We live in a "Mobile First" world. Google essentially ignores your desktop site and only looks at your mobile site.
Bing is different.
Bing knows that a huge chunk of its users are on desktop computers (remember those corporate employees?).
While you obviously need a mobile-friendly site (it’s 2025, come on), you should not neglect your desktop experience.
Check your Sidebar:
On mobile, sidebars usually disappear or get pushed to the bottom. On desktop, they are visible.
Use your sidebar to link to your other top articles.
Bing crawls these internal links.
If your desktop site looks broken because you only focused on mobile, Bing will penalize you.
Backlinks (Quality vs. Quantity)
What is a backlink?
A backlink is when another website links to your website. It is like a "vote of confidence."
Google is very snobby. It only cares about "High Authority" links. One link from the New York Times is worth more than 1,000 links from "Bob's Burger Blog."
Bing is a little less snobby.
Don't get me wrong, Bing still loves high-quality links. You can't just buy 5,000 spam links and expect to rank. But, Bing tends to value quantity a little bit more than Google does.
The "Stupid Simple" Link Strategy
Directory Links: Get listed in Yellow Pages, Yelp, and niche directories. These are easy links to get. Google thinks they are boring. Bing likes them.
Link to trusted sites: Bing also looks at who you link to.
If you are writing about medical advice, link to the Mayo Clinic or the CDC.
If you link to "Sketchy Steve's Vitamin Shop," Bing will think you are sketchy too.
Process: Every time you write a blog post, try to include at least 3 links to big, famous, trustworthy websites. It helps Bing trust you.
User Engagement (The "Pogo Stick" Effect)
This is the final boss of SEO.
"Pogo Sticking" is when a user clicks your link in the search results, waits 3 seconds, realizes your site is trash, and clicks the "Back" button to pick a different result.
This tells Bing: "This website is bad. Do not show it to people."
"Dwell Time" is the opposite. A user clicks your link and stays for 5 minutes reading.
This tells Bing: "This website is gold."
Bing cares about Dwell Time a lot.
How to keep people on your site (Stupid Simple Hacks)
The "Bucket Brigade": This is a writing trick. End your sentences with colons to drag people down the page.
Short Paragraphs: Big walls of text are scary. Keep paragraphs to 2-3 sentences max.
Table of Contents: Give people a way to jump to the answer they want.
Answer the Question First: If the user searches "How to boil an egg," do not write 500 words about your grandmother's farm.
First sentence: "Put egg in boiling water for 9 minutes."
Rest of article: The details.
Bing will love you for this.
The Bing SEO Checklist
Okay, that was a lot of words. But I promised to keep it simple.
So, if you scrolled to the bottom (naughty, naughty!), here is your Stupid Simple Bing Checklist:
Claim your site on Bing Webmaster Tools (Import from Google).
Install IndexNow (Use the plugin) to ping Bing instantly.
Use Exact Match Keywords in your Titles, H1s, and Descriptions.
Sync Bing Places if you are a local business.
Share your posts on social media (Facebook/LinkedIn) to get those signals.
Use HD Images and fill out the Alt Text.
Don't ignore Desktop design.
Final Thought:
Optimizing for Bing is not hard. In fact, it's easier than Google because the rules are clearer. They tell you exactly what they want. They want clear keywords, good pictures, and social proof.
So, stop ignoring the "other" search engine. Go set up your Bing Webmaster Tools today, and start capturing that rich, corporate traffic that everyone else is too lazy to fight for.
See you on Page 1!
