What is the Best Sellers Rank on Amazon?

This is how Amazon’s BSR works and how you can use it to increase online sales: A metric called Amazon Best Sellers Rank (BSR) is displayed on an item’s product page and shows how well it’s selling in relation to other products in the same category on the Amazon website. Based on BSR scores, which are updated multiple times each day, Amazon’s Best Sellers list displays the best-selling items within highlighted categories almost instantly.

Sales determine how high or low an Amazon BSR score is; a lower score often corresponds to a higher Amazon sales rank. A satin sheet set, for instance, would be the fourth best-selling item among currently active Home & Kitchen listings if it were ranked #4 in the category.

We’ll go over how to check BSR and chart its changes in this post, so you can assess sales success, choose the products you want to offer, and increase online sales.

How do you calculate the Amazon Best Sellers Rank?

Amazon uses sales volume data over time to determine the Best Seller Rankings. BSR is calculated using both recent and total sales, with recent sales being more significant than older sales.

Keep in mind that neither page view statistics nor customer reviews affect BSR ranking. Therefore, sales rank does not always imply quality or reveal what consumers think of the goods they buy.

If a product fits into more than one category, it may have multiple BSR numbers, and each category may have a distinct BSR. For instance, a kitchen scale might be ranked #2 in the Digital Kitchen Scales category and #14 in Kitchen & Dining. The same item in the Health & Household category might only be ranked #2056 or not at all.

Moreover, the ranking data may change based on the Amazon store. For instance, a product that ranks #1 in the US may rank #23 in the Amazon stores in the UK or Japan.

What is the major difference between Amazon search ranking from BSR?

The difference between Amazon search ranking and Best Sellers Rank is that the later is an automatically generated list based purely on the number of the most recent sales.

The results that show up in Amazon search are determined by the search ranking of the products for the phrase you typed in. By optimizing product listings to appear better in search results, you can raise their ranking through SEO techniques.

In contrast, a product’s Best Seller Rank shows its position within its category. The product will show up on the list of best sellers if its BSR is high enough.

Outstanding BSR scores do not always correspond to high organic rankings, and excellent organic rankings do not always correspond to outstanding BSR scores. However, sales volume is a factor in both ranking schemes. Therefore, a product that is selling well stands a stronger chance of appearing higher on the Amazon Best Sellers Rank list as well as in organic search results.

How can one raise their product’s Best Seller Rank score? There are some possible methods and systems which work well, let’s examine them.

How to get Amazon Best Seller Rank and Bestseller Badge for your product

Increase sales in order to raise BSR scores, as BSR and sales volume are directly correlated. These are the two key strategies.

Choose product categories carefully

When listing a product, it’s critical to carefully consider the product category because Amazon sales rank scores fluctuate in relation to other things in the same category.

Check the Best Sellers list to familiarize yourself with your selections for categories and subcategories. Next, based on the goods you wish to sell, select the category that is the most appropriate and important.

Make sure to assign the parent ASIN and all child ASINs inside the same category if you offer product variations. Find out more about ASINs and BSR classification.

Make your product price very competitive

Use the Automate Pricing feature to automatically modify prices in reaction to trends, or conduct some pricing research and experiment with different price points to determine what amounts would result in increased sales.

Use effective marketing and advertising strategies

Social media, blogging, affiliate marketing, and other e-commerce marketing techniques can help you boost sales. To increase e-commerce orders, experiment with cost-per-click (CPC) advertisements, subscription boxes, bundles, and other strategies. Additionally, you can benefit from advertising opportunities that are only open to Amazon merchants like Sponsored Products listings.

How to rank on Amazon using SEO strategies

The technique of improving product listings for Amazon.com in order to have them appear higher in product searches is known as Amazon search engine optimization, or SEO. A few easy measures can increase sales, enhance product search listings, and make it easier for customers to find your brand.

When it comes to connecting with Amazon’s 300 million customers through Search, see SEO as an ongoing activity.

Begin by adding optimization into your e-commerce business plan on a continuous basis. Moreover, you can concentrate on the following seven sections of a product listing which are product keywords, titles, pricing, description, key features and backend search terms.

Here’s a guide on how to rank on Amazon search results:

Understanding Amazon’s A9 Algorithm

To effectively rank on Amazon, it’s crucial to understand the A9 algorithm, which determines the search results. This algorithm considers various factors to present the most relevant products to shoppers.

Optimizing Product Listings

1. Keyword Research

In-depth keyword research is the cornerstone of Amazon SEO. Use tools like Amazon’s own Keyword Tool or third-party tools to find relevant keywords for your product.

2. Title Optimization

Your product title is vital. Incorporate relevant keywords and make it compelling to users. Keep it concise but informative.

3. Bullet Points and Description

Craft compelling and informative bullet points and product descriptions. Use keywords naturally and highlight the benefits of your product.

Enhancing Product Imagery

4. High-Quality Images

Utilize high-resolution images that showcase your product from various angles. This helps customers make informed decisions.

5. Image Alt Text

Don’t overlook alt text. Use descriptive alt text for your images, including relevant keywords.

Pricing and Reviews

6. Competitive Pricing

Competitive pricing is key to ranking well on Amazon. Ensure your pricing strategy aligns with market trends.

7. Customer Reviews

Encourage positive reviews and maintain a high rating. Address negative reviews promptly and professionally.

Fulfillment Method

8. Fulfillment by Amazon (FBA)

Using FBA can boost your ranking. Amazon values products that are part of their fulfillment network.

Advertising and Promotion

9. Sponsored Products

Consider using Amazon’s sponsored product ads to increase visibility.

10. External Promotion

Promote your products externally through social media, email marketing, and other channels to drive more traffic.

Monitoring and Iteration

11. Regular Monitoring

Continuously track your performance, including sales, rankings, and customer feedback. Make data-driven decisions.

12. Iterative Optimization

Based on the data and insights, refine your strategy to improve your Amazon search ranking over time.

Conclusion

Achieving a high ranking on Amazon’s search results is a process that combines SEO, marketing, and a deep understanding of the A9 algorithm. By following these steps and staying committed to constant improvement, you can enhance your product’s visibility and drive more sales on the platform.