The Search Engine Land Awards recognize the best in search marketing, and this year’s winners are some of the most innovative and effective search marketers in the world.
Here are some of the highlights from the 2023 Search Engine Land Awards:
Best use of AI technology in search marketing: Closed Loop – How Google’s AI Powered Bidding Drove International Growth for Calendly
Best overall PPC initiative – Small business: From Awareness to Sales Surge: Filament Marketing’s Strategy Delivers 23.08% ROAS Boost for Udder Tech
Best overall PPC initiative – Enterprise: Mad Fish Digital Increases Revenue by 71.44% with Google Search Ads for Park City Lodging
Best commerce search marketing initiative – PPC: How Thrive helped Branch Basics drive a 102% increase in YoY ROAS through strategic restructures, creative testing, and optimized media mix.
Best local search marketing initiative – PPC: DAC & The Fresh Market – The anti-inflation recipe that brought customers back into the stores
Best B2B search marketing initiative – PPC: Stella Rising & Optimizely – Driving DXP Globally
Best integration of search into omnichannel marketing: Tombras & Orangetheory Fitness – Revolutionizing Reach: Full-Funnel Success with Innovative Funding
Best overall SEO initiative – Small business: Mickey Llew & Uniquely Creative – Getting Crafty with a Small Budget Leaves a Big Mark
Best overall SEO initiative – Enterprise: Rendering a leader in digital 3D solutions. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%.
Best commerce search marketing initiative – SEO: How LOCALiQ Helped Ultimate Gaming Paradise Achieve 600% YOY Revenue Growth with SEO
Best local search marketing initiative – SEO: Amsive – Transforming Trust: A Journey from Doubt to Triumph in Local SEO for American Savings Bank
Best B2B search marketing initiative – SEO: Menerva Digital Increased Proofpoint’s B2B Sales Pipeline by +$40.7 Million Via SEO
Agency of the year – PPC: Wpromote
Agency of the year – SEO: Wpromote
In-house team of the year – PPC: ServiceMaster Brands In-House Digital Ads team focuses on the ABCs to improve performance for their franchisees.
In-house team of the year – SEO: REA Group – High-performing SEO team keeps Australia’s market-leading property brands at the top of Google
Search marketer of the year: Erin Rooney Doland (Amsive)
Small agency of the year – PPC: Adcetera
Small agency of the year – SEO: Conifr
Congratulations to all the winners.